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Design and the effects on conversion

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Tips for increasing the conversion rate of your website

There are many people who visit your website but ironically that doesn’t mean that they are your customers. They would have entered your website due to various reasons but ultimately the key is in converting these people into customers. Here are some tips for increasing the conversion rate of your website:

  • Call to action is one important aspect that helps the visitor to come back to your web page. But in this regard care should be taken that the call to action doesn’t become vigorous marketing. This call to action only leads to conversion rate wherein the visitors are turned to loyal customers.
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  • Nowadays aesthetics is gaining grounds in the website arena that one cannot underestimate it. The design of the website should be pleasing to the eye and the website should be interactive enough to gather traffic.
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  • Don’t overload information in the landing page. If you overload the information in the landing page then the website will be such a mess that the visitor will think that it is the wrong page.
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  • If your have decided to increase your conversion rate, then you should also bother about seemingly trivial aspects like giving each product detail page a lucid title. The main purpose is to drive into the minds of the customers what you are selling.
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  • Develop attractive ways for people who visit your site. In fact, you should allow the visitor to explore the site and stay there for a long time.
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  • Title is one of the important aspects of your website. Your title is the gateway to your content and if it is not clear, then the visitor will lose grip of your website. In fact, the title has the power to attract viewers in great ways.
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  • In your enthusiasm to design the website you will tend to forget the content part which is most important. Also, you will be concentrating on the aesthetics part of the website that you don’t give importance to the content. The bottom line is that the content should be given the required importance. Inclusion of proper content is not only important from the point of view of grammar but also from the point of view of SEO requirements. In fact you should understand that quality content will only be the underlining factor in increasing the sales of your website.
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You should understand that increasing the traffic of your website is not a one day wonder. It takes time to reap the fruit but the reward it brings is worth the penny. At the end of the day you will realize that patience and perseverance counts a lot to keep pace with the powerful. And one fine day you will become the powerful!

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