The logo must be simple enough to be understood by even a layman. Also, it should be formatted in such a way that it works with different sizes. This allows you to use it for multiple purposes.

It is really hard to connect with the company if the design is not properly designed for that company. The logo should reflect the nature of the company and be easily adaptable to the customers with its services. The design of the logo should be such that it can wrap on a car, billboard, t-shirt, coffee mugs etc.

The logo should be easily comprehensible. A good way to test the logo is to design the logo in such a way that it is understandable even by a 10 year old. If it is not understandable by a 10 year old, then it is not understandable by an adult. This is a good test to see how simple your logo works for your company.

When one looks at the logo, the most important part is the color. In fact, it is the quintessential element of your logo. Colors also speak volume about your business and they should tweak with the corporate image. You should use the same colors consistently because those colors would have been registered in the minds of your audience. You may like some colors but that will not be liked by others. Use only those colors that are universally accepted. Don’t use colors that stir up negative feelings in the audience.

Make sure the fonts are understandable. Don’t experiment with fonts since they are one of the things that are seen by the viewer first. For example, don’t use unclear fonts like Wingdings.

You can very well include your slogan in your logo but see to it that it is not vague in expressing its meaning. A slogan is one thing that captures the attention of the audience and it should be brief. The slogan should not beat about the bush, instead it should convey the meaning properly.

Here are some mistakes while developing a website that leads to business failure:

What is stickiness? It is a jargon in the website world which refers to the propensity to retain the loyalty of the customers. It is of prime importance for your visitor to stay in your website for a long period of time in order to generate income. Stickiness refers to both the time spent by the visitor when he visits the website the first time and also the time spent on later visits. So the essence is to retain the loyalty of the customers.

It is not only important to have a website but also important to maintain it. You should be constantly tracking your traffic and should have a fair idea as to where the traffic comes from. If you are not sure about all these, you can get the expert help from those who are experienced in this field.

Irrespective of the nature of the company, it is very important to have a feedback form. By this way, you can get the mindset of the audience. If you don’t get feedback at all, then you don’t have any chance to improve.

Call-to-action is nothing but making the customers to buy the product through the appropriate manner. In this regard, we should understand the difference between marketing the product and giving the benefits of the product. You should not cross the limit by forcefully making the customer to buy the product; even the customer doesn’t like this.

These are as such costly mistakes that you cannot afford to do with your website. Your website is your child and the least thing that you would want is to generate no money at all from your website. You may the king for many days but the key is in being consistent. You cannot afford to go down in rankings after being in the top position for a long time. Keeping all this in mind, you should see to it that your website is created with due diligence.

Designing your website is one important aspect while developing your website. Needless to say, the first thing that captures the attention of the viewer in your website is your design. You first make sure what product are you selling and then lay down a clear-cut goal for your website. Later, you can do a thorough research on who is your target audience.

Here are some design tips for your website:

Apart from creating your website for delivering your purpose, you should design it in such a way to reach the target audience.

The content should be written in such a way that the target audience can relate to that. You should not be too flowery, instead you be as short as possible.

While designing your website, you might be too much concerned about the content aspect that you would give little importance to the technical aspects including: avoiding big images, less use of flash animations etc. Also, concentrate on the colors of your website.

While designing your website take care to see that you don’t copy the design and other stuff of other websites. You may take inspiration from them since you may not know certain aspects but don’t ever compromise on your creativity.

You may not know why your target audience visits your website. Well, if your website is about health, they may search for different things, say for example obesity. In this regard, make their work simple by providing a search box on top of the web page. This will enable the audience to search for any product of their choice without any inconvenience.

Instead of having a haywire situation in the middle of creating your website, its better to make up your mind regarding your purpose right in advance of designing your website. Also, see to it that you don’t deviate from your purpose. Remember that the website is not a platform to rant your thoughts instead it’s a platform to deliver your company’s message and attract the target audience.

Well, now that you want to know what is click-through rate, it is just the rate obtained through people visiting your page and click through to the necessary link. This click through rate is not only restricted to your page but also applicable to your email. As such, your article or page is very important to you and click through rate gives you a fair idea as to how your “child” is working.

Tips to increase the click through rate of your website:

Be clear in what you are going to write. Also, don’t beat about the bush. Only write what is required and in this regard don’t shout the contents. In the first instance, the content should be clear and should achieve what it wanted to achieve. MAKE YOUR POINT, GRAB THEM, then LEAD THEM.

You should create content that always lasts in the minds of the audience. This can be done in the landing page itself. If you look at the way that Groupon created a stickiness, it may give you an idea. The “one deal a day” thing is a dead end, because its easily replicated, but always update and add new useful information. Try to make your website more interesting so people want to come back.

Sometimes, being too informative in the first few lines will make the audience skip to the other link. So, you should be cautious in maintaining a balance between providing the right content in the beginning itself or in the end. This way, you can grab the attention of the audience. Try to make your information easily scan-able, but have information they are looking for. Leave nuggets of information.

Being brief is always something that is acceptable. In this fast-paced world, do you think people will go through a page that is fully overloaded with content? Most probably, the answer will be no. By being brief, you are provoking your audience to go through the other links of your website, thereby increasing your click through rate.

Content is very important but presentation also matters a lot. For this, you can incorporate appropriate sub-headings, bullet points etc. to make the content catch the attention of the audience.

You cannot afford to allow your audience to grope in the dark. You should provide them with well-laid directions so that the click through rate is increased. It is wise to have your call-to-action in the front page of your website. Also, it is better to have this call-to-action within three clicks or less.

There may be different websites that are writing about the same product that you are selling so you have to shine in the crowd. In this regard, offer something to the audience e.g. Discount etc. to get their attention to your website.

Keeping these points in mind, ensure that you maximize the click-through-rate of your article.

Want us to help you increase your Click Through Rate? Contact us!

There are many people who visit your website but ironically that doesn’t mean that they are your customers. They would have entered your website due to various reasons but ultimately the key is in converting these people into customers. Here are some tips for increasing the conversion rate of your website:

• Call to action is one important aspect that helps the visitor to come back to your web page. But in this regard care should be taken that the call to action doesn’t become vigorous marketing. This call to action only leads to conversion rate wherein the visitors are turned to loyal customers.

 

• Nowadays aesthetics is gaining grounds in the website arena that one cannot underestimate it. The design of the website should be pleasing to the eye and the website should be interactive enough to gather traffic.

 

• Don’t overload information in the landing page. If you overload the information in the landing page then the website will be such a mess that the visitor will think that it is the wrong page.

 

• If your have decided to increase your conversion rate, then you should also bother about seemingly trivial aspects like giving each product detail page a lucid title. The main purpose is to drive into the minds of the customers what you are selling.

 

• Develop attractive ways for people who visit your site. In fact, you should allow the visitor to explore the site and stay there for a long time.

 

• Title is one of the important aspects of your website. Your title is the gateway to your content and if it is not clear, then the visitor will lose grip of your website. In fact, the title has the power to attract viewers in great ways.

 

• In your enthusiasm to design the website you will tend to forget the content part which is most important. Also, you will be concentrating on the aesthetics part of the website that you don’t give importance to the content. The bottom line is that the content should be given the required importance. Inclusion of proper content is not only important from the point of view of grammar but also from the point of view of SEO requirements. In fact you should understand that quality content will only be the underlining factor in increasing the sales of your website.

 

You should understand that increasing the traffic of your website is not a one day wonder. It takes time to reap the fruit but the reward it brings is worth the penny. At the end of the day you will realize that patience and perseverance counts a lot to keep pace with the powerful. And one fine day you will become the powerful!

During childhood, we would be posed with some questions often. This includes who is your favorite actor, what is your favorite color etc. We took for granted that we can perceive about the person with the help of colors. But ironically, the implications of colors vary across the borders.

There are certain colors that can be made by mixing colors. But primary colors are those that are stand alone and cannot be produced by mixing colors. The primary colors are red, blue and yellow. When you see the wheel, you will notice that the primary colors make a triangle. The mixing of two primary colors will result in a secondary color. The secondary colors are orange, green and purple and the secondary equation is formed as follows: red + blue=purple, red + yellow = orange, blue + yellow = green. When talking about tertiary, it is a result of mixing the secondary with a primary.

Here, we will brief you with the implication of some colors in the color wheel.

Red: Red is construed to be one of the most influential colors and its meaning varies across different cultures. While it means purity in India, it means good luck in China, danger in United States etc.

Blue: Blue is regarding as an innocuous color in some parts of the world since it cannot harm anyone. In fact, it is so innocuous that it is used as the conventional, corporate color. It is such a conventional color that it is highly advised not to use this color in speaking to highly religious audiences. But again, even blue is considered as a sign of mourning in Iran!

Yellow: While yellow means sacred and imperial in Asia, it denotes joy and happiness in western countries.

Orange: In some parts of Asia, orange has a serious meaning and it is not meant to be funny.

Green: Green is considered to be a positive color in many cultures and in some cultures it possesses religious significance.

Purple: Purple may be construed is a color that spreads positive vibrations by our culture but it is not so in another part of the world. It symbolizes meditation, good discernment and even royalty in some cultures but in Thailand it means color of mourning for widows.

We can express the purpose of our company through different ways including a website, logo etc. Care should be taken that the logo expresses the purpose of your company in a lucid manner. Small companies are in very much need of a logo since it enhances their business to a great extent.

The fonts are one of the first things that the audience looks in your logo. Make sure that the fonts catch the attention of the viewer.

While using logos, see to it that you use only less colors. You can use two colors at the maximum but you should not go beyond that. Using more colors may be useful for a website but it does not fit well when you are sending it via fax. To put it in a nutshell, the logo should be designed in such a way that meets all the purpose.

Don’t make use of irregular fonts that will spoil the logo. Use only those fonts that are regular since it will be much easier for print purposes.

Your logo is dear to you and you should get it registered and trademarked to make sure that the logo is free from plagiarisms.

There are thousands of people who are having logos and the challenge lies in creating a logo that is distinct in all the sense. The main purpose of your logo is to emphasize your identity and in this regard care should be taken to add a unique flavor to your logo.

Once you have created your logo take care that it is used wherever possible including your website. It can as well vibe with your business card. The main purpose is to leave an indelible mark in the minds of the public and you can’t possibly do that without utilizing every chance that comes your way.