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Front Page Design

Your landing page is the first thing that your audience sees if he comes directly to your website. Even though he might have landed into the other pages through search engines, he will surely go to the landing page at least once. This goes to prove that the landing page is very much important for your website. This landing page has been termed as the main page or front page by some. We cannot just as it is overload the landing page with contents. The contents should be written in such a way that it serves its purpose. In fact, there is a very thin line of demarcation between screaming your purpose and telling it in a lucid manner. In our enthusiasm to tell about our products, we may create the landing page in such a way that it is not up to the mark.

We have seen landing pages that tell aloud their purpose and such mistakes don’t even reach the audience in the proper sense. The audience will look at the landing page and then since they are not satisfied they will opt to visit another page. This is one great mistake that you are doing while designing a landing page. Your audience will land up in your front page and if they are not satisfied, they will visit some other site. In this era of uncertainty, every second counts. You cannot afford to lose your audience just because your landing page design is not good. In this regard, you have to see to it that the landing page is designed in an optimized manner and Logo Web Designers helps you with just that.

Tips for designing a good landing page
  • As they say brevity is the soul of wit, keep your content as brief as possible.
    If the process takes a long time, don’t be hesitant to accept it. The trust of your audience is very important and if you lose that trust, then it will be an embarrassing task to retain that trust.
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  • Don’t beat about the bush while conveying the message to the audience.
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  • The first thing the audience wants to see in a landing page is about the company and not forms. Don’t mess up
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  • your landing page with forms that greatly ruin conversion.
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  • You should understand the mindset of the audience too; you should avoid the usage of pop-ups since they are irritating to the core. Also, the usage of music is really unwanted for certain audience who don’t prefer to have music in a quiet place. The essence is that you should not put anything that is unwanted by the audience.
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  • One of the grave mistakes that you do while designing your landing page is that you use photos from different sites. You should not compromise on originality for anything in the world. Since taking photos from other websites is easy, you tend to do it but that is not correct. You have to use original photos which make the purpose clear.
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  • Your slogan is one thing that talks about your company to a great extent. Also, they are known for their brevity. So use slogans that convey the message in a proper sense.
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  • In this era of precision, people prefer to have bullet points that speak louder than having long drawling paragraphs.
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In order to get the basics clear, first of all you need to have the purpose clear in your mind while developing a landing page. Also the landing page should get the loyalty of the customer again and in this regard it is better to format it in such a way. Once you understand the basics properly and stick on to that, you can rest assured that your landing page is the best of all. And you need the professional expertise of a good design company like Logo Web Designers that understands your requirements.

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